The subscriptions you forgot are costing you $1,200 a year

A 2024 study by C+R Research found that the average American household spends $273 per month on subscription services — roughly $3,276 a year. That's more than most people spend on gas.

What's shocking isn't the number itself. It's how badly we underestimate it. When survey respondents were asked to guess their monthly subscription spend before seeing their bank statements, the average guess was $86 — a 68% underestimate.

Why we lose track

Subscription businesses are designed around a simple psychological quirk: small recurring charges fly under the radar. A $9.99 charge is easy to dismiss. A $14.99 one blends into the noise. But multiply that by 12 services and you're staring at a three-figure monthly drain.

Several factors compound the problem:

Free trial amnesia. We sign up for a free trial, forget to cancel, and months later find a charge we don't recognize.
Annual billing stealth. Services billed once a year are easily forgotten during the other 11 months.
Shared household accounts. When multiple family members have access to billing, no one takes full ownership of the audit.
Brand consolidation. A service you signed up for years ago may have been acquired; the charge now appears under a different name.

The math that should scare you

Let's say you have 3 forgotten subscriptions averaging $12/month each. That's $432 per year — gone. Invested in a low-cost index fund at a 7% average annual return over 10 years, that $432 would become approximately $850. Over 20 years: $1,660.

Forgotten subscriptions don't just cost you money today. They steal compounding returns from your future.

The three-step audit

Pull your last 3 months of bank and credit card statements. Look for any recurring charges, especially those under $20.
Cross-reference against your email inbox. Search for "receipt," "subscription," and "renewal" — you'll surface services you forgot about.
Cancel immediately, not "later." Studies show that 60% of people who intend to cancel later never do. If you're not using it today, cut it today.

A better way

Manual audits are exhausting and easy to let slip. Winnowfi connects to your bank account via Plaid and automatically surfaces every recurring charge — including the sneaky ones billed quarterly or annually. You'll get renewal alerts 7 days before each charge hits, so you're never caught off guard again.

The free tier covers up to 3 manual subscriptions. The Premium plan ($5.99/month or $59.99/year) gives you unlimited automatic detection — a service that pays for itself the moment it finds one forgotten subscription.

subscription fatigue

The $273-a-Month Problem: How Subscription Fatigue Is Draining Americans